Our Focus


We specialize in finding needles in haystacks, and then we help make hay.

 

The Loft Growth Partners team has more than 400 years collectively building and leading consumer brands. We invest in brands and categories where we can put our experience, knowledge and relationships to work to help our brands grow. We lean into our strengths as investors and operators in making investment decisions, and we are honest when we don’t think we are a good fit.

We typically invest $5-$10 million over time in the companies we partner with. We’ll add real value whether we’re minority investors (most common) or otherwise. We are seasoned industry pros who serve as trusted advisors bringing the insights and capital to help realize our shared goals.

 

We focus on the following categories:

  • Food & Beverage

  • Vitamins & Supplements

  • Personal Care & Beauty

  • Pet Care

  • Home Care

  • Other branded consumer products

 

We partner with brands that have:

  • Strong purpose and values

  • Great products that promote happier, healthier living

  • Outstanding track record with consumers and retailers

  • $2-$25 million in trailing revenue

  • Potential for $100 million annual revenue

  • Are seeking a partner, not just an investor